The Model (How We Work)

  • What is a "Fractional Marketing Director"?

    Think of it as renting a Marketing Executive. Instead of hiring a full-time CMO (which can cost $150k+), you hire Bright Nest on a monthly retainer to run your marketing department. We handle strategy, manage vendors, and execute campaigns—giving you executive-level leadership for a fraction of the cost.

  • Do I have to sign a long-term contract?

    We offer two ways to engage:

    Project Foundations (like a brand overhaul or technical audit) are one-time fees.

    Fractional Direction retainers are month-to-month, though we recommend a 3-month commitment to see full results from our SEO and retention strategies.

  • Do you execute the work or just plan it?

    Both. Unlike consultants who hand you a PDF and leave, we are operators. We build the emails, design the brochures, and manage the ads. If a project requires a specialist (like a videographer), we manage that vendor for you so you don't have to.

  • How do I start?

    The first step is a 30-minute Strategy Consult. We’ll review your current marketing gaps and see if we’re a good fit.

  • Do you handle print marketing?

    Yes. We believe the disconnect between physical and digital marketing loses customers. We design brochures, new patient packets, direct mailers, and signage that align perfectly with your website and email campaigns.

  • I’m a contractor. Can you help me win more bids?

    Absolutely. In construction, the quality of your proposal often determines the win. We professionalize your bid packets, job site signage, and digital presence so you look like the most established choice in the stack.